A basic marketing plan, based on 12 months, that the client can follow with ease. The plan will cover paid advertising, social media marketing, events and activations.

A detailed marketing plan that includes specific dates, times and creative ideas. Client has the option to purchase the plan and to follow it or to appoint Indigo Skies to implement said plan. The extra costs of media advertising and activations are not included in the cost of the plan and each item will be discussed with the client in full should Indigo Skies be appointed to implement the plan.

Indigo Skies offers comprehensive social media coverage plans which will ensure that your target market will always be aware of your offerings and that your brand will be recognizable and, most important, memorized and recalled when needed.

Basic self-managed social media marketing plan:
• Indigo Skies will develop a social media marketing plan that businesses can purchase as a once off marketing solution
• The plan will be developed to fit the client's personal needs and can be followed by the client to ensure maximum results.
Basic social media marketing services:
• Indigo Skies will develop a social media marketing plan which will be managed by the Indigo Skies team
• Daily social media postings will be made across a selection of social media platforms suitable to the client. These do not include sponsored posts or paid posts
• The Indigo Skies team will visit the client once a month to plan the next month's postings
Advanced social media marketing services:
• Indigo Skies will develop a social media marketing plan which will be managed by the Indigo Skies team
• Daily social media postings will be made across a selection of social media platforms suitable to the client.
• The Indigo Skies team will visit the client once a week to plan the next week's postings
• The Indigo Skies team will develop monthly competitions and/or carefully planned paid postings that will enhance the client's social media footprint and ensure a wider audience. These posts and competitions will be paid for and sponsored by the client, but the Indigo Skies team will manage every aspect of the process

Not many business owners know this, but when you pay for advertising space in a newspaper or magazine, you have the right to put in that space what you feel is best for your business. Media houses often provide a journalist to help put your message on paper, but these journalists are trained to report news, not to promote businesses.
Indigo Skies is in the fortunate position to have professional writers who can provide media houses with well-crafted editorials and photographs that will be approved by the client and that will be in the appropriate format and quality that the media house requires for printing.
No matter how many times you want us to make changes, we will work on that article until you are completely satisfied.

Indigo Skies' professional writers can help you develop the perfect wording for your brochures, websites, marketing material and any other material that you, the client, may require. 

Indigo Skies has the capacity and experience to help clients host any event and to manage any product activations as needed. We will take care of everything. The cost of this will be done on a one-on-one consultancy basis, depending on the client's needs. 

The Indigo Skies team has a unique set of skills and contacts that gives it the edge when it comes to marketing tourism products. Because this industry is so specialized, it requires a specialized approach to marketing.
Consultation on marketing
▪ An Indigo Skies expert will visit your tourism product and spend 3 to 5 hours looking at the product's current marketing plan.
▪ Thereafter the team will draw up a report highlighting the areas that need work and developing areas that are already effective
▪ The report will also contain suggestions on how to improve the product's marketing plan

Consultation and marketing plan
▪ An Indigo Skies expert will visit your tourism product and spend 3 to 5 hours looking at the product's current marketing plan.
▪ Thereafter the team will draw up a report highlighting the areas that need work and developing areas that are already effective
▪ The report will also contain suggestions on how to improve the product's marketing plan
▪ The team will also draw up a comprehensive 12-month marketing plan that the product owner/management can easily follow
Advanced tourism marketing
▪ An Indigo Skies expert will visit your tourism product and spend 3 to 5 hours looking at the product's current marketing plan.
▪ Thereafter the team will draw up a report highlighting the areas that need work and developing areas that are already effective
▪ The report will also contain suggestions on how to improve the product's marketing plan
▪ The team will also draw up a comprehensive 12-month marketing plan that will be implemented by the Indigo Skies team

Designing the perfect brochure is a time consuming and often frustrating process. Indigo Skies takes the pain out of this process as we have all the relevant expertise, from copy writers to designers and photographers to make the best possible product. All the product owner has to do, is to make small changes until they are completely satisfied before we print and distribute the final product. 

Indigo Skies has the capacity to assist product owners in developing a strong brand and in creating marketing strategies in promoting that brand. This includes printing branded marketing material from large objects like gazebos to small items like keyrings.